Smile: Fairlawn Student Living
Move over, guerilla.
This is flamingo
marketing
This is flamingo
marketing
Why a flamingo? Why not?
When Fairlawn Real Estate expanded into student living, they aimed to stand out from typical leasing companies with a friendly, fun approach. Leveraging their integrity, core values, and culture, we named the company "Smile," devised a lively color palette, established a playful messaging tone, and introduced the flamingo. Just because.
SURFACE 51 took our vision for a fun, whimsical, customer-service oriented brand and brought it to life with Smile. Our memorable flamingos are now all over Campustown, creating lasting impressions and distinguishing us from our competitors.
Gozen Hartman
Co-Founder
Co-Founder
Fairlawn Real Estate
A billboard with the word smile on it.
Four colorful umbrellas with flamingos on them.
You can’t escape the flamingo (but really, why would you want to?). Driving through campus, you’re greeted with flamingos, friendly signs, even Smile-branded vehicles, including a VW Beetle and Mini Cooper.
A business card with a flamingo on it.
Smile is a pink and white website with flamingos.
A booth with flamingos and flamingos on it.
A pink and blue volkswagen beetle is driving down the street.
A pink flamingo on the wall of a building.
Flamingo staff parking sign.
A business card with a flamingo and the word smile.
A pink flamingo sits on the side of a building.
Business cards with flamingos on them.