BEER NUTS Brand Snacks
A fresh take on an
American Classic.
American Classic.
Beer Nuts peanuts on a bar with a glass of beer.
BOOM. That hits the spot.
BEER NUTS have been crafting sweet & salty nuts since 1953. To position them for decades to come, we refreshed their brand with an updated voice and a retro design aesthetic connecting loyal, old-school fans to a whole new generation of snackers.
Our company was in real need of multiple marketing super-powers, and once we joined forces, S51 came in and conquered. It was as if an entire multi-talented marketing team dropped out of the sky and landed in our office. From web to packaging to social to brand strategy… their talented, experienced staff helped us take weaknesses and turn them into strengths.
Cindy Shirk,
Brand Manager
Brand Manager
BEER NUTS® Brand Snacks
A mockup of the Beer Nuts website on a laptop.
A mockup of the Beer Nuts website on a mobile device.
Three packages of Beer Nuts on a white background.
Beer Nuts peanuts on a bar with a glass of beer.
A group of people at a party with the caption Party People Unite
People having fun at an arcade with the caption Go Nuts
A man and woman in a canoe with the caption Snack Bold.
A photo of Beer Nuts Cashews with a caption of Beer's Best Friend
A photo of 3 Beer Nuts packages on a bar with a caption that says Nice Package.
A photo of beer nuts on a bar with the caption Same Nuts - New Look.
A photo of a closeup of Beer Nuts product with the caption Pure Vintage.
A photo of a Beer Nuts branded semi truck.
Authentic, family owned, deep roots, high quality, good times…and all with some straight-talking swagger.
It's Beer Nuts time and a clock.
An icon of some peanuts and red background with the words Feelin' Salty?.
A basketball icon and the words Snack Champ on a red background.
An icon of some beer mugs clinking with the words Snack Responsibly on a black background.
A woman holding a Beer Nuts yeti mug in a park.
A group of people sitting around a table drinking beer.
A couple walking with a package of Beer Nuts in a back pocket.
Beer Nuts on since 1953.
It's Beer Nuts time.
Beer Nuts since 1953.
March is national peanut month.
Mix madness - party mix.
Beer Nuts on since 1953.
Grab a handful of sport.
A heart shaped heart with the words mmmm spicy on it.
Three bags of Beer Nuts sitting on a bar.